Mirror mirror on the wall, Is being fair worth it all ?



Black, fat, ugly, midget were some of the few words I heard as I watched this so called " comedy drama " on one of the popular entertainment channels of Pakistan. Being a Pakistani, we have always been taught to never go out in the sun with the most common dialogue from our beloved mother's which goes like this: " Beta dhoop mei mt khaelo kaali hojao ge ". This mentality has always told women that fairness is everything, if your complexion ain't bright love you ain't gonna shine. From illogical advertisements to watching every drama that paints female lead as a Barbie princess that has a small waist, milky white skin and portrays feminism which is totally fake more like a pseudo feminist preaching what she never applies to herself.

My question is why are media creates content that objectify individuals and allows the young generation to accept this behavior in a comic manner, why can't are media show plus size individuals, colored skin individuals as protagonist, love interest to create awareness that being fair is not worth all, people can be beautiful in every shade, in every shape.

In the past are media have brought some tremendous shows that made the society question their societal norms, raised voices on issues that were banned from our culture, opened people's mind that it's okay to discuss and conversate on " sensitive issues ". Now all I see is content that is repetitive and showing provocative content and on top of it even romanticizing it, this type of entertainment is blocking people's mind teaching young girl's to accept everything in silence but not to raise her voice even though each day she is suffocating to death.

My concern is we are limiting the minds of are audience and forcing them to watch this type of shows that are of no sense and not near to reality, why can't we stop advertisement of fairness creams, why can't we say brown and beautiful, the media needs to understand that these type of content is not helping the society. Media is one platform that has the power to change the entire nation but if such type of content is what we are now limited to, it's hard to say that our people will ever learn to break stereotypes and understand the actual meaning of women empowerment.

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